Costa signs its ships

“LaFlotta” is the new typeface that celebrates Costa’s values and history. The names of our ships are elegantly drawn by hand.

A new font



Inspired by the sea and based on Italian craftsmanship, the “LaFlotta” typeface is the result of a skillful creative process that started on paper. The new signatures now featured on the prow of all our ships.

Staying Modern

In the last 70 years, Costa Cruises has been able to evolve while remaining faithful to its values of hospitality, Italian taste and love for the sea. The “LaFlotta” font expresses these values with a fresh and contemporary look.

To symbolize a voyage

Characterized by soft and delicate lines, the letters reflect waves on the sea, a way to celebrate our passion for traveling by sea which we share with all the guests who have traveled and will travel with us.

To mark excellent craftsmanship

“LaFlotta” is an italic or cursive font: a style that recalls the warmth of being written by hand. The initial designs recreated the tradition of painting the names of the ships by hand.

Your first time on a cruise?

Have you never been on a cruise? Join us and experience the "Felicità" on a vacation with Costa. Onboard relax, have fun, participate in wellness activities, and enjoy gourmet cuisine, the best of Italy with an amazing view of the sea.